Time to go back to cool. Our backpacks were made to help you stand out from the crowd.
With back-to-school in full swing, there's plenty of reasons to get a new backpack to hold all your stuff...in style.
And, for a limited time only, you'll get an EXTRA 15% off all of our backpacks in addition to the current sale price! (discount applied at checkout)
We exist to help you express yourself in new and unique ways.
We started Reformation Designs in 2011 as a branding agency and since then have expanded our business to include the custom products that you will find here in our online store.
We respect the hustle that goes into building your own thing and sharing your voice with the world, and that's why we're here.
We make exclusive, unique styles for those who want to stand out from the crowd.
Look, we get it.
We've been to all of the different department stores and seen how boring and unoriginal the clothing and product choices are.
That's why we're here: to help you stand out in a sea of the same old, same old. To raise the bar from colorless, dull style into a new era of personal expression and vibrant energy.
Will you join us?